"Brands are most confident in LinkedIn, Instagram, and WhatsApp"

Explores how brands are using AI for social media marketing. The impact of platform creep, and brand’s quest for an ROI from social media investment.

"289 respondents (42%) shared that their content marketing processes relied more on outsourcing this year."

Results of a survey of 650+ marketers on their opinions on the current and future state of content marketing, including budgets, AI, team size and the content job market.

"87% of marketers plan to continue or increase their investment in mobile messaging through channels like SMS, Facebook Messenger, and WhatsApp. "

A research driven overview of current marketing industry trends across AI, social, content, SEO, influencers, email and more.

"A whopping chunk (58%) of B2B marketers rate their content strategy as merely “moderately effective.”"

Outcomes of a 900+ B2B marketer survey looking at AI, social media, budgets, challenges, content marketing effectiveness and overall content trends.

"The average email open rate is 39.64% -- The average email click-through rate is 3.25% "

Detailed benchmarks across geographies, industries and sending date. Data taken from 4.4 billion messages, covering open rates, CTR, click to open, unsuscribe rate, spam and bounce rate.

"more than three quarters of respondents chose email for promotional messages from brands, no other channel surpassed 20%"

Results of a 2000+ consumer survey looking at email preferences, with regards to brand communication, consumer platform choices, email routines, subscription preferences and more.

"Email marketing acquires 40 times more customers than Meta & X.com combined."

In depth look at all the email marketing statistics collected by Sender across benchmarks, ROI, segmentation, automation, B2B, B2C and more.

"Engagement rates declined about 20% on Twitter this year"

Report containing benchmark data on engagement, post volume, hashtags and more across 14 different industries. Looks at comparisons between industries and a detailed breakdown of each individually.

"66% of social users find “edutainment” (content that educates and entertains) to be the most engaging of all brand content. "

Results of a 4,400 consumer survey across 5 countries. Looks at how users are engaging with content across 8 platforms and offers data driven strategies for how best to position content on each.

"Everything in Search is moving toward quality – that includes traffic."

Survey outcomes from SEO professionals looking at SEO disruption and changes, strategies to manage disruption, what tools are being used, and SEO careers. Large focus on current challenges and disruption from AI.